Marketing Mix For The Small Business - 2299 Words

Which is the most important element of the marketing mix for the small business you have chosen? Task 4 (1.4) Which is the most important element of the marketing mix for the small business you have chosen? You could: †¢ choose a small business †¢ Using primary research and/or secondary research, investigate the four different elements of the marketing mix - Price, Product, Promotion and Place – used by the business †¢ identify how the elements of the marketing mix are used in this business †¢ Present useful information/data to support the points you are making †¢ analyse the different ways in which the elements of the marketing mix are important for the business †¢ using your analysis, arrive at a supported judgement that states the most important element of the marketing mix for this business. There are 4 different sections of the marketing mix. They are Place, People, Product and Price. Promotion-You must ensure that your business is correctly and positively advertising its products/services. Place- You must ensure you have positioned and are able to distribute the product in a place that is accessible to potential buyers. Price- How much do customers buy for a product or service. Product- The features and appearances of services or goods. Milanos is an Italian family owned takeaway shop which is situated in Fochabers, Moray in Scotland. Milanos offer an extensive menu ranging from pizza and kebabs to Italian homemade pastas and desserts. In this essay I will beShow MoreRelatedSegmentation, Targeting and Positioning – Achieving a Successful Marketing Mix.1482 Words   |  6 PagesSegmentation, targeting and positioning – achieving a successful Marketing Mix. Creating and planning our own business we have to remember that the business is composed of variety of things which support one another. 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